Wardle Consultancy

A unified image with the “W” logo, uses a sans serif typefont to form a monogram.

The font and the arrangement of letters in a brand name is an important part of a brand’s visual identity because it can impact consumers at first glance. The “W” consists of three geometrical forms and the empty space is integrated in a way that the letter is evident at a first glance. The sharp edges of the logo indicate a technology-oriented brand and the forward-thinking personality is evoked in the line weight, the spacing and the overall uppercase style of typography. The highly legible typeface is all about being clear-cut, to-the-point and specific.