VISUAL RHYTHM & MNEMONIC IMAGERY.
Vigo Digital offers digital marketing and sales solutions for online brands and retailers.
With a wide range of service areas, including inbound marketing, growth-hacking, demand generation, e-mail marketing, SEO and similar, they approached us to redevlop their website and come up with a unique design proposition that serves as a visual counterpoint, conveying an experienced, yet approachable tone to its visitors. To keep the impressive breadth and depth of content visually interesting, we created a playful modular design using images, graphics and typography-based layout blocks.
Among the key challenges was to update the brand’s visual identity and elucidate its core services and point of sale with bold, eye-catching design so that it stands out amongst its fellow competitors. To meet this objective, we added a complementary and extremely vivid color scheme to differentiate between the various solutions and offerings without affecting their core commonalities. For each section of the website, we pursued an almost exclusive pictorial approach so that a contemporary yet unique look, distinctive from each other was crafted for each page making the whole website look memorable & dynamic.
04. Our Process
A lot of care went into crafting a minimalist structure and layout to meet the client’s needs of a lean and reduced design. We developed a pictorial concept to make the previous website more approachable.
To display the various services & solutions, we combined a cascading grid layout with a variety of colors, interesting graphics and full screen slideshows. In order to ensure high memorability, we kept the design for all communication media consistent for the initial outreach.