Values For Fashion

The VFF website is minimal, but it’s also fun. It shows that minimal doesn’t need to mean cold.

VFF’s web design aims to represent a simplistic, modern feel with a basic theme. This ecommerce website example is one that follows an easy structure. The online store balances design and imagery by including giant-size, high-quality product shots on its homepage. The pinterest-inspired layout is great, where products are aligned in a neat grid, making browsing fairly easy. This combination gives it a youthful spirit, while the easy-to-use navigation makes it difficult to exit the site.

Client: Lissette Noboa
Date: May 27, 2020
Services: Website Design & Development

The page focuses on visual representation rather than being covered in too much text. The ready-to-wear fashion brand allows images to take center stage, relying on them to sell the items while keeping navigation to a minimum.

It’s simple, it’s neat, and it’s easy to look at. With a modern design, this ecommerce website has plenty of free white space, making it feel much less crowded. The padding around the photos, makes the products on this ecommerce website stand out even further and helps keep the focus on the product.

The website has a feeling of adventure and liveliness that’s through the appealing, eye-catching professional product photography on this ecommerce store. The items are listed simplistically, but when an item is clicked on, it is accompanied by a lengthy description for those interested in knowing more about the product.


“Sia is a top Web Developer. After sharing my requirements, her deliverables exceeded my expectations COMPLETELY. She is incredibly talented, VERY responsible, with a great sense of accountability. She knows her craft very well and it's world-class. Her consistency and attention to details make the project a successful, extremely original, one of a kind website. I look forward to working with her again.”

Lissette Noboa CEO & Founder, Values For Fashion