Skin + Swim

Brand Identity and Web Design for Skin & Swim

Client: Melanie Taylor
Date: August 8, 2017
Services: Concept, Website Design, UX, UI, E-Commerce


Succeeding in a fashion
e-commerce venture requires expert knowledge – of your products, your customers, and of course an attractive, striking & distinctive website.

Powered by WordPress, Skin +Swim is a gorgeous website designed by Xclamatory with simplicity and streamlined functionality in mind, featuring a fully responsive and SEO optimized front-end that is loaded with high-end visual imagery and high-performing marketing and e-commerce features.

Client: Melanie Taylor
Date: August 8, 2017
Services: Concept, Website Design, UX, UI, E-Commerce


While minimalism might not initially seem to be the most natural fit for an online store, it can be ideal since it puts the focus entirely on your products.

Skin +Swim meets the expectations of any trendy, premium looking e-store that you would expect from any high-end fashion business. The retina-ready design was crafted with smooth transitions, slick parallax effects and impressive animations coupled with a wonderful selection of font to further increase the style quotient of the brand. Xclamatory brought to life a website that’s lovely to look at, with a good use of white space giving enough room for each element to shine.

The many features of the website includes a 360 degree Product View, Custom Product Label, Color & Image Swatch, Video Thumbnails, Color Attribute Filter, Quick View Functionality, Newsletter Popup integration with MailChimp, Instagram Shop, Testimonials, Social Sharing, Social icons, Parallax background and Google Maps integration.


As an attractive design with powerful eCommerce functionality, the website features visually attractive header, a mega menu for feature-rich navigation, promo popups, live search, out of stock alerts, wishlists and size charts.

Skin+Swim showcases products beautifully with a neat rollover effect revealing an alternative image when a site visitor hovers their mouse over the product thumbnail. In addition, product pages include a review section, counters to show off product statistics, detailed information section and also an Wishlist button.


“I am extremely impressed and satisfied with the work of Sia! I was looking for a designer to help revamp my site and Sia was the perfect match! She took the time to dedicate herself 100% to my project. Her work is impeccable, and even with the time difference, she was easily accessible throughout the whole process. She was very patient with me, and even took the time to give extra attention to the look and feel of the site, sending updates and working with me as a partner throughout the process. I found her to be extremely professional and kind, even with the changes that I wanted to be made. She took everything in stride and was so helpful! I will definitely be pursuing her for further projects and highly recommend her! If you are looking for someone that will dedicate fully to YOUR project, and put 100% effort into it without issue- Sia is the one!!”

Melanie Taylor, USA For Skin + Swim